Trunk Show 411!

Happy Friday!  We are in full trunk show mode and recently we have been talking a lot about trunk shows.  We had Monique’s Trunk Show last weekend and this weekend we have the amazing Liancarlo trunk show! However, this got us thinking and we realized not everyone knows what a trunk show is, what are the benefits and what to expect at one… Here is the 411:

What is a Trunk Show?

A Trunk Show highlights one particular designer collection.  Gowns from the designer’s newest collection are on display, it may even be the first time some of these gowns are in the store, along with gowns from the designer’s previous collections.

Why Shop During a Trunk Show?

There are a variety of perks to shopping for your gown during a Trunk Show.  Special "gifts" are often offered from the store as well as the designer such as a complimentary plain veil or pattern changes to your gown (which would normally have a fee attached).

Additionally, the designer or a top company representative may be in-store during the Trunk Show and will be available to personally assist with your selection.

Before Attending a Trunk Show?

We always urge brides to do their homework and have an idea of what they’re looking for before attending a Trunk Show.  Search online, shop around, try on various styles so you know what’s right for you.  Trunk Shows are not intended to be “pressure cookers” or stressful, but due to the limited time the dresses are in the store and the special event incentives, brides are urged to purchase the dress they fall in love with on that day.

When selecting Trunk Shows to attend, make sure you’re familiar with the designer being showcased.  During a Trunk Show, the store’s team likely will be open to showing you gowns from other designers, but the highlighted designer is definitely the focus of the event.

We hope you have a great weekend!  And for more information on this weekend's Liancarlo trunk show, click here!